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One of the best stories I have ever heard to explain what Brand Advertising is, why it matters, and how powerful it can really be, this is the story of the De Beers diamond empire, dating back to the late 1800’s. Inventors of the “A Diamond is Forever” tagline, among others, De Beers has been carefully crafting demand for their product with marketing for over 100 years. It’s not a short read but it’s a great story – if you are in the ad biz you definitely want this anecdote in your repertoire.
I like big trucks and I cannot lie… which is why so many of my photos this year feature giant lifted trucks, but there are also stunning Italian cars, trick Japanese rides and immaculate hot rods in the mix. The largest gathering of small businesses in the US was even bigger this year – I heard 160,000+ attendees, up from 135,000 in 2013 – an encouraging trend for our economy, for small businesses and for the auto aftermarket. As always the amount of time, money, creativity and skill on display at the SEMA show boggle the mind.
If you are hoping for accurate, realistic photographs of the products and projects at SEMA move along elsewhere because this show and it’s over-the-top, bigger-than-life, can’t-believe-they-pulled-that-off custom cars are my excuse to be as seizure-inducingly aggressive with the photos as I care to be. Nothing about this event is subdued and I take all kinds of liberties with the images to highlight the parts I find interesting and stylize them to my whim. One of my Lightroom presets is literally named “CSI Miami”. Now that I have set your expectations correctly, you are clear to proceed: