One of the best stories I have ever heard to explain what Brand Advertising is, why it matters, and how powerful it can really be, this is the story of the De Beers diamond empire, dating back to the late 1800’s.  Inventors of the “A Diamond is Forever” tagline, among others, De Beers has been carefully crafting demand for their product with marketing for over 100 years.  It’s not a short read but it’s a great story – if you are in the ad biz you definitely want this anecdote in your repertoire.

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From the Atlantic – Have You Ever Tried to Sell a Diamond?