Because I need a new one, but I don’t want to talk into a cookie sheet.
One of the best stories I have ever heard to explain what Brand Advertising is, why it matters, and how powerful it can really be, this is the story of the De Beers diamond empire, dating back to the late 1800’s. Inventors of the “A Diamond is Forever” tagline, among others, De Beers has been carefully crafting demand for their product with marketing for over 100 years. It’s not a short read but it’s a great story – if you are in the ad biz you definitely want this anecdote in your repertoire.
I know my energy levels don’t align with a 9-5 day, as I definitely have a few non-ideal hours during that period where I’m running on fumes. My most effective workday would probably start with email and calls from 7-8, a workout from 8-9:30, in the office 10-12, lunch and a 30 minute power nap, an afternoon full of face-to-face meetings with an afternoon snack break around 3. I’d leave the office about 5:30 for happy hour and dinner, which is still a great time to be discussing work if it’s with coworkers, and be home by 7:30. It sounds like a long day, but with breaks woven in and recharge time built into the day, it’s pretty optimal for me. Lifehacker explores some of the reasoning and history behind our traditional 8-hour day and why it might not make sense anymore:
Malcolm Gladwell is always full of interesting ideas, and this one is based on a study of colleges but could apply to any organization (like your employer). He proposes that since we compare ourselves to those around us, we are more easily demoralized in a big place where many more people will be over-achievers (statistically, of course – this is Gladwell). A good argument for a small team within a big org, or a small unknown startup vs a big well-known multinational, at least at a stage in your career where you are building your confidence.
To grab this book for Kindle: